Mobile Apps... Is this the future of your Business?

Are you an iPhone, Android, or RIM junkie?

I know I am. I carry my iPhone everywhere I go. Walking, jogging, when I cook, while I clean, in the shower (play music), in the car, in church, EVERYWHERE I go my best friend iPhone tags along.... For a fact I know there are many people like me out there. We now depend on the simple things which aren't simple at all (mobile apps).... The future is in your hands and while you read this take a 15 second break and think about this; Go back to 1999 (this is the year I was a senior in High School) and think about how people got a hold of you? think about how much time you spent using the internet? how you got around? how many maps you bought? how you had to get a map for a different county, city, state, or simply you had to get the big Atlas map.... think about how you heard about a restaurant, were the reviews posted on the paper or by word of mouth? take a second and think.... 1, 2, 3, 4..........15... OK!

Now, let's think about your day to day activities today. I know most of you are like me, and I'm like most of you... I wake up to my iPhone's alarm, I check the weather on my TheWeatherChannel App, I check the stock market right at 8:00amCST and every hour on my Stocks App, I check the News on USA Today mobile App, I play Words with friends on my mobile App... and I DO everything through my iPhone.. email, sms, pics, you name it.. I'm always on my iPhone.... Many of you are always on your Androids and on your Blackberry. The future for Mobile Apps is here and those business owners who want a piece of the pie should take action if not now, SOON!

Here is a great article written by The Yankee Group:

The Yankee Group estimates that nearly 7 billion U.S. smartphone app downloads will garner $4.2 billion in revenue by 2013. And with the number of smartphone users set to quadruple to 160 million at the same time, Yankee Group uses just two words to describe the market to come: gold rush.

How can developers and app store owners position themselves to profit from the impending bonanza? Two Yankee Group reports, "Forecasting the U.S. Mobile App Gold Rush" and "Which Mobile App Platform Deserves Your Software?" offer key insights:

• Fit the app to the platform. While Nokia, Apple, Windows Mobile and RIM each have an installed base of more than 25 million devices, not all platforms are created equal. For now, consumer developers should focus on RIM’s Blackberry, where consumer-oriented apps are scarce, while those aiming at enterprises should target Apple’s iPhone and Google’s Android to address those relatively untapped markets.
• Price your apps appropriately. Paid apps will account for one in four downloads in 2013. And while 99-cent apps are the norm now, Yankee Group predicts that paid apps will cost $2.37 on average by 2013, increasing today’s $343 million download market by more than 10 times over those five years.
• Focus on marketing. App store owners need to attract developers by marketing their apps and promoting the store’s successes via top 25 lists, download counters and running revenue tallies.

With this said, you should take advantage of the mobile app market. If you are a business owner and think this is a fit for you and your business you need to talk to www.squarepush.com - or simply give me a call and we can have a fun threesome... meaning a 3 way conference call!