Did you know flash could be the reason your website is not ranking as high as you would like it to be ranked?Here is a short article written by Joe from www.seoboy.com about this issue:
Overuse of Flash
Much like drinking whiskey, Flash should be used moderately. Otherwise, it can get out of control. I’m not saying Flash is bad. In fact, I think Flash can be a great way to make a website look more professional, convey messaging and engage users. However, Flash can be the nemesis of search engine optimization.
In July, 2008 Google announced a new algorithm that would allow them to crawl and index text within flash images. However, this system does not work optimally so you shouldn’t count on this content for rankings. This means that you should stick with old HTML text in order to talk directly to the search engines. You can spice up your site with Flash to make it more appealing to humans. But don’t over do it.
Having little or no text on each page
This goes hand-in-hand with the overuse of Flash. Designing a website solely in Flash renders it mostly invisible to the search engines (with the algorithm an all-Flash site isn’t completely invisible but it’s still a bad idea). However, even if you’re not utilizing Flash on your site, it’s still possible that you don’t have enough great content that will attract the search engine crawlers to your website, as well as keep them coming back. The fuel for search engines is content so you need to make sure you have plenty to offer.
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