
1) LinkedIn
(a) Upgrade to a basic business account. This will lead to 2-3 more times clicks when people see you in search results.
(b) Write copy that will engage your audience. What can you do for them?
(c) Place a clear call-to-action with a direct link out to your website at the top of your profile.
2) Facebook Page
(a) Place your company logo at the top along with your primary service.
(b) Create a call-to-action tab with a lead capture form.
(c) Add a professional picture and your name to make it personal.
3) Twitter
(a) Have a professional background image made.
(b) Choose a real photo with a catchy username.
(c) Tweet using this style about topics related to your industry.
4) Have a professional manage your social media campaign so you can focus on what you do best.
Source: Natalie Regoli
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