Monday, February 8, 2010

1,2,3 & ABC of Social Media


1) LinkedIn


(a) Upgrade to a basic business account. This will lead to 2-3 more times clicks when people see you in search results.

(b) Write copy that will engage your audience. What can you do for them?

(c) Place a clear call-to-action with a direct link out to your website at the top of your profile.



2) Facebook Page


(a) Place your company logo at the top along with your primary service.

(b) Create a call-to-action tab with a lead capture form.

(c) Add a professional picture and your name to make it personal.



3) Twitter


(a) Have a professional background image made.

(b) Choose a real photo with a catchy username.

(c) Tweet using this style about topics related to your industry.


4) Have a professional manage your social media campaign so you can focus on what you do best.


Source: Natalie Regoli

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